We firmly believe that focusing on people first is the key to success for any business in the digital era.
WHY WORKING WITH US
We are a small team of passionate problem solvers.
We always look for problems and are curious to understand their root causes before design. There is nothing we hate more that creating solutions that cause more problems than solve problems.
We are experienced usability experts.
Always with usability in mind, we ensure our design are usable and simple with our expertise in usability engineer.
We focus on your long-term success, not just short-term sales or pretty UIs.
Our commitment is to help our clients build products that benefit the users so that they stay for a long time, not just something to boost sales temporarily, from product vision setting to feature prioritization and wireframe.
We have experience working with various industries.
With experience in banking and finance, travel, e-commerce, insurance, commodity, government, and more, we capture the best interaction design patterns across different industries and can help you create a solution that really works.
Our process is solid but customizable based on your needs.
Process is what we always follow, but to the extreme. Customizing process to match the challenges of each project is what we always do as we believe that there is no one-size-fit-all solution to all problems.
We love to keep it low-key and easy-going.
We believe that communication is the foundation of any design project, and keeping communication easy makes design smooth and simple.
WHAT WE DO
User Research
Conducting research to understand users’ behaviors, needs, pains and motivations through observational methods (such as Contextual Inquiry)
Usability Testing
Evaluate products or services by letting the users interact with the system while we observe and hear their thoughts along the way. using Think-Aloud method.
Concept Validation
Validate design ideas to ensure that the concept of a product or service meets the needs intended.
Usability Expert Review
Go through a system to uncover usability problems by our team of usability experts.
Information Design Workshop
Conduct a workshop to collaboratively organize overwhelming information into a simple and easy-to-understand structure.
Interaction Design and Wireframing
Making prototype that produce fastly to gathered early feedback before expending more money and time on actual development.
UX Consulting
Giving advices and concerns to improve customer's business in the usability area from end to end.
UX Training
Level up user-centered mindset, design, and research skills with realistic content and examples. We give training by doing and giving feedback intensely.
OUR PROCESS
Our design process relies on what we call "The minimum-viable problem-solving process". To achieve a useful and usable products, our iterative design process consists of 3 areas:
1 Understand
Understand the users and their existing needs and pains, to serve as the basis of the upcoming Create process.
2 CREATE
Create solutions based on the understanding of users and business.
3 TEST
Test to see how effective a newly created solution or an existing solution is.
4 TRAIN
Conduct UX training to improve awareness and capacity of team.